Tarick Gamay
Spec Ad
Oreos

HEADLINE: “ON THE GO-REOS”

 

 

Picture shows On-the-Go packages rolling away instead of standing up straight, emphasizing the product’s transportable nature. The current ad does not highlight On-the-Go’s unique design, since all past Oreo packages have been able to stand up.

 

 

SUBHEAD: “You’re always on-the-go; shouldn’t your favorite cookie be the same?”

 

COPY:  It used to be that Americans could sit in their kitchens, pull out a box of delicious Oreo cookies and a tall glass of milk, and enjoy a favorite pastime. Those times have passed. Now we pass time riding the subway, battling through crowded streets, and running errands around town.  Introducing, wherever-you-go, whatever you go through, On-the-Go Oreos.

 

Portable, Reliable, Delectable

 

The classic taste you love just changed faces. Same great cream in the middle and cookies on the outside will make you feel good on the inside.

 

OREOS-ON-THE-GO

 

TAKE THEM EVERYWHERE